Page 7 - Part-A

Information, Advice or Guidance

Advice is normally based on short conversations and is not normally reviewed
once it is given.

This course will refer to ‘clients’. A client is a person or organisation using the
services provided by a company. For example:

• A client for a careers advisor would be someone looking for careers
advice, such as a school leaver

• A client for a customer service advisor would be someone looking for
information about council services.

Guidance

Guidance is commonly known as the act of guiding, leading or providing direction.
Guidance is often carried out over a long period of time. It is normally given by
an experienced and appropriately qualified person, such as a careers advisor or
counsellor.

Examples of guidance within the workplace could be:

• A newly appointed member of staff being given a mentor within that
organisation

• A housing advisor helping a client and explaining the different options
available to them.

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